Sales
Pipeline, prospecting, qualification, follow-up, live deal strategy, negotiation and closing.
REVENUEI work with founders and leadership teams when sales, marketing and communication start pulling in different directions. I get close to the problem, work out what is actually getting in the way, and help turn it into something clearer, simpler and easier to act on.

That is why I work across the chain. The goal is not more noise or more activity. It is to remove friction between attention, understanding, trust and the decision to buy.
Pipeline, prospecting, qualification, follow-up, live deal strategy, negotiation and closing.
REVENUEClarifying what you do, who it is for, why it matters and why someone should choose you now.
CLARITYCampaigns, lead generation, conversion paths and making sure marketing has a commercial job to do.
DEMANDCustomer messaging, executive communication, reputation support and the conversations that shape trust.
TRUSTTurning a good offer into a repeatable way to reach, persuade and convert the right customers.
MOTIONPractical sessions built around the work your team actually does: discovery, qualification, objection handling, follow-up, negotiation and closing.
CAPABILITYFocused workshops that improve communication, role clarity, handoffs and accountability so people can work together with less friction.
ALIGNMENTWhen the commercial fix needs a real asset, I can carry it through to a finished, usable deployment instead of handing the idea off and hoping the pieces still line up.
From a focused campaign page to a full commercial site, booking flow or lightweight internal tool.
Decks, one-pagers, proposals, campaign assets, outreach, lead paths and conversion copy.
Concept, positioning, launch pages, episode surfaces and supporting branded content.
“I am a firm believer that genuine connections are foundational for good business.”OWEN RAMIREZ

I am originally from the UK and built my career in Canada across sales, marketing, healthcare technology, payments, media and business development.
That range is useful. I tend to see the system, the message, the customer and the number at the same time. I like the human part of business, but I also like getting to a decision and asking for the business when the value is there.
My work is at its best when something is broadly good but commercially untidy: the offer is not landing, leads are drifting, sales and marketing are not aligned, or a founder needs another experienced set of eyes without hiring a full department.
Digital healthcare, practice-management technology, consultative sales and market development in a sector where trust, privacy and operational value matter.
Positioning, marketing, outreach, reputation, lead engagement and commercial follow-through for a modern real-estate business.
Senior sales, leadership, advertising, funding, research and business development. Different sectors, same underlying commercial questions.
Prince Edward County is home base. I work in person across Eastern Ontario and Toronto when useful, and remotely with businesses across Canada.
You do not need to diagnose it first. Give me the messy version. If I can help, I will get to the useful part quickly.