COMMERCIAL SUPPORT / SALES / POSITIONING
Find the weak link. Then fix it.
You may have good work, good people and a healthy number of conversations, but still feel the business leaving opportunities on the table. I look at the offer, the buyer conversation and the way things get carried through.
THE STARTING POINT
Most growth problems do not respect department lines.
A positioning problem can show up as a sales objection. A sales problem can turn out to be poor qualification. A marketing campaign can work while the handoff wastes the lead. We trace what actually happens before prescribing a project.
HOW WE WORK
Get close to the work.
- Listen
Look at the offer, a few real opportunities and the handoffs between interest and decision.
- Decide
Identify the smallest useful set of changes and agree what progress will look like.
- Do the work
Improve the message, process, conversations or tools, then review what changed.
WHAT YOU TAKE AWAY
Useful when you leave the room.
A short commercial review, a defined project or ongoing support. The level of involvement should fit the problem, not a pre-set package.
- A clear view of where momentum is lost
- Priorities with named owners and practical next steps
- Better language for the offer and customer conversation
- A simple way to review whether the changes help
MAKE IT CONCRETE
What this can look like.
If leads arrive but sales do not, we can review five recent enquiries together: who was a fit, what was asked, what happened next and where the conversation stopped.
START HERE
Give me the messy version.
We can work out the scope together. No elaborate brief required.